Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand awareness, and driving engagement across various channels. This position requires a blend of creativity and analytical skills to effectively manage marketing campaigns and contribute to the overall success of our marketing strategy.
Duties
- Assist in the development and execution of marketing campaigns across digital and print platforms.
- Coordinate advertising efforts, including print advertising and online promotions, to ensure brand consistency.
- Manage content updates on the company’s WordPress website, ensuring all information is current and engaging.
- Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
- Conduct market research to identify trends, customer preferences, and competitive analysis.
- Analyze campaign performance using analytics tools to provide actionable insights for future strategies.
- Support email marketing initiatives by creating engaging content and managing distribution lists.
- Collaborate with cross-functional teams to align marketing strategies with product management goals.
Skills
- Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing.
- Strong understanding of analytics tools for measuring campaign effectiveness.
- Experience with email marketing platforms and best practices for engagement.
- Knowledge of advertising principles and experience in print advertising is a plus.
- Familiarity with WordPress for website management and content updates.
- Excellent research skills to gather insights that inform marketing strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Effective communication skills, both written and verbal, to convey ideas clearly.
Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Part-time
Pay: $32,500.00 - $44,000.00 per year
Expected hours: 20 – 25 per week
Benefits:
- 401(k) matching
- Flexible schedule
- Paid time off
Schedule:
Ability to Commute:
- Springfield, MA 01103 (Preferred)
Ability to Relocate:
- Springfield, MA 01103: Relocate before starting work (Required)
Work Location: Hybrid remote in Springfield, MA 01103
