Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand awareness, and driving engagement across various channels. This position requires a blend of creativity and analytical skills to effectively manage marketing campaigns and contribute to the overall success of our marketing strategy.

Duties

Assist in the development and execution of marketing campaigns across digital and print platforms.
Coordinate advertising efforts, including print advertising and online promotions, to ensure brand consistency.
Manage content updates on the company’s WordPress website, ensuring all information is current and engaging.
Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
Conduct market research to identify trends, customer preferences, and competitive analysis.
Analyze campaign performance using analytics tools to provide actionable insights for future strategies.
Support email marketing initiatives by creating engaging content and managing distribution lists.
Collaborate with cross-functional teams to align marketing strategies with product management goals.

Skills

Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing.
Strong understanding of analytics tools for measuring campaign effectiveness.
Experience with email marketing platforms and best practices for engagement.
Knowledge of advertising principles and experience in print advertising is a plus.
Familiarity with WordPress for website management and content updates.
Excellent research skills to gather insights that inform marketing strategies.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Effective communication skills, both written and verbal, to convey ideas clearly.

Join us as we strive to elevate our brand presence through innovative marketing strategies!

Job Type: Part-time

Pay: $32,500.00 - $44,000.00 per year

Expected hours: 20 – 25 per week

Benefits:

401(k) matching
Flexible schedule
Paid time off

Schedule:

Day shift

Ability to Commute:

Springfield, MA 01103 (Preferred)

Ability to Relocate:

Springfield, MA 01103: Relocate before starting work (Required)

Work Location: Hybrid remote in Springfield, MA 01103

Health Management Group

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Marketing Coordinator