Company Overview:
We are a dynamic and fast-growing eCommerce company specializing in direct-to-consumer marketing for brands in the health and wellness space. Our team thrives on innovation, data-driven strategies, and delivering exceptional customer experiences. We’re looking for a talented and experienced Email and SMS Marketing Specialist to join our expanding team and help drive our marketing efforts to the next level.
Job Description:
As our Email and SMS Marketing Specialist, you will play a critical role in managing and optimizing our email and SMS marketing campaigns. Your expertise in direct response marketing, A/B testing, and maintaining strong IP and domain reputation will ensure our messages consistently reach our customers’ inboxes and drive engagement. This position is perfect for someone who is results-oriented, detail-driven, and thrives in a fast-paced environment.
Key Responsibilities:
- Develop, execute, and optimize email and SMS marketing campaigns to drive customer engagement, retention, and revenue.
- Ensure strong inbox placement and deliverability by maintaining good IP and domain reputation.
- Implement and analyze A/B tests to improve campaign performance, including subject lines, content, CTAs, and timing.
- Monitor and analyze key performance metrics, including open rates, click-through rates, conversions, and ROI, to identify areas for improvement.
- Manage subscriber segmentation and personalization strategies to create targeted campaigns tailored to audience behaviors and preferences.
- Collaborate with cross-functional teams, including design, copywriting, and product teams, to develop compelling campaign content.
- Stay updated on email and SMS marketing trends, tools, and best practices to ensure cutting-edge strategies are implemented.
- Manage compliance with CAN-SPAM, GDPR, and other applicable regulations for email and SMS marketing.
Qualifications:
- Proven experience in email and SMS marketing, preferably in the direct-to-consumer eCommerce space.
- Deep understanding of email deliverability, inbox placement, and reputation management.
- Expertise in direct response marketing techniques and A/B testing methodologies.
- Proficiency with Klaviyo
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent organizational skills and attention to detail.
- Knowledge of compliance requirements, including CAN-SPAM, GDPR, and TCPA.
- A proactive attitude with the ability to adapt to a fast-paced, results-driven environment.
What We Offer:
- Competitive salary
- A collaborative and innovative work environment.
- Opportunities for professional growth and development.
- A chance to make a significant impact in a rapidly growing company.If you’re passionate about email and SMS marketing and want to help shape the future of direct-to-consumer marketing in the health and wellness space, we want to hear from you!
How to Apply:
Submit your resume and a brief cover letter highlighting your experience and why you’d be a great fit for this role. We look forward to meeting you!
Job Types: Full-time, Contract
Pay: $100,000.00 - $120,000.00 per year
Benefits:
Schedule:
Application Question(s):
- Would you consider yourself an email marketing expert? If no, please do not waste either of our time.
- Do you know what list hygiene and deliverability is? If not, please do not waste either of our time.
Work Location: Remote
