Safety & Detection (S&D) is a new arm of the Mindr business with a $1B+ TAM. Early in development, S&D is intended to bring scale and new products to the non-DUI alcohol and substance detection market. Launching and scaling new products across voluntary alcohol monitoring and/or THC testing are critical in this role.
Duties and Responsibilities:
- Providing leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall launch strategy
- Growing customer lifetime value (LTV) through subscriptions, attachments & new services
- Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies
- Leading development activities in all product categories from conceptualization through development and launch execution to meet critical customer requirements
- Ensuring development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations
- Optimizing awareness and brand building, cultivating and extending customer engagement and loyalty, activating and extending the Ideal Image consumer base
- Driving vision, research, and identification of white space opportunities and developing the vision for a new product development
Job Requirements:
- General Management or New Product launch skills suitable for a high growth, entrepreneurial environment
- Expertise scaling disruptive and innovative consumer brands: history of establishing a strong brand image and identity; skillset and prior experience visualizing and actualizing the full potential of a brand; exemplary understanding of product strategy
- Proven experience successfully launching products and brands to market and achieving product market fit, ideally in the beauty or health and wellness categories
- Strong leadership skills; ability to inspire and motivate a team: cultivate or attract the best talent in the marketplace across key functional areas; structured, yet strategic approach with direct reports; support a dedicated, collaborative and entrepreneurial culture
- Execute against company vision, strategy, and priorities.
- Providing leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall brand strategy
- Growing customer lifetime value (LTV) through subscriptions, attachments & new services
- Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies across sales and marketing
- Leading development activities in all product categories from conceptualization through development and launch execution to meet overall brand strategies and objectives
- Ensuring development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations
- Build and adhere to an annual operating and investment budget. Manage the business by identifying and staying current on key KPIs which may evolve as the business matures.
Check out this list of a few of the many good reasons why we are a Top Workplace:
- Salary range target is $200,000 + potential 15% annual bonus incentive + 401(k) + benefits.
- We are the nation’s largest interlock provider, and our Mission is to help people live and drive responsibly.
- Mindr won the 2023 Top Workplace Award locally and nationally–and 2024 Best Place for Working Parents Award
- Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
- A comprehensive and highly competitive benefits package, including:
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- Dental Insurance
- Health Insurance
- Vision Insurance
- 401(k)
- Paid Holidays
- Paid Time Off
- Ongoing Professional Training online via Litmos
- And more
Equal Opportunity Employer
It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.
