The Marketing Technologist, Marketo role within Platform Operations (POPs MTs) is essential for connecting dedicated motion-aligned teams with business stakeholders. This role is responsible for designing and consulting on technical solutions, simplifying digital interfaces, and eliminating technical redundancies. It ensures that new technical implementations are executed efficiently and comply with organizational standards and patterns. This role serves as the single point of accountability for end-to-end technical implementations, synthesizing inputs from various functional and engineering teams into a cohesive digital architecture.
POPs MTs are experts in Marketo. They focus on ensuring the Marketo platform and database function as expected, meet business compliance requirements, and follow industry best practices. This ensures the platform can deliver email communications to recipients and allows for the mitigation and/or triage of any activities impeding system performance. This technical role requires an understanding of Marketo and its related and integrated systems, as well as a demonstrated knowledge of email deliverability, privacy and compliance regulations, and data hygiene best practices. POPs MTs are also collaborators: nearly all projects involve multiple teams, including Marketing Operations, Marketing Engineering, Lead Management, Artificial Intelligence (AI), Privacy, and more. POPs MTs are often consulted due to their broad and in-depth understanding of the different systems connected to Marketo and external systems that impact Marketo’s reputation and deliverability. They independently manage their work at a project level and participate directly in larger initiatives that impact the health of the Marketo platform.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
- Designs and builds database hygiene workflows and logic within Marketo to ensure platform health is at the optimal level to meet marketing and sales Key Performance Indicators (KPIs)
- Responsible for adhering to key build standards and patterns in system architecture and data management, ensuring consistent and high-quality implementations
- Architects and builds lead management workflows and logic within Marketo to improve transparency, robustness, and reliability of Marketo lead management programs
- Develops automation solutions using DevOps best practices in preferred scripting language in a shared-code environment
- Collaborates with foundational teams to align with goals, standards, and updates in tools or processes
- Collaborates with engineering teams to ensure jointly developed solutions will be successful and impactful
- Understands all integrated systems from a technical standpoint and can troubleshoot issues that may have root cause in any of the many interconnected platforms
- Attends regular and recurring meetings related to lead management, platform health, and foundational work
- Fosters a collaborative environment, ensuring alignment with project objectives, timelines, and cross-team knowledge sharing
- Communicates technical ideas to non-technical stakeholders and leadership, building consensus
- Embody our culture and values
Required/Minimum Qualifications
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Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years marketing operations, program management, project management, or related experience
- 4+ years as a Marketo administrator, including managing and building complex inter-related workflows
Additional or Preferred Qualifications
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Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years marketing operations, program management, project management, or related experience
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OR Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years marketing operations, program management, project management, or related experience
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OR equivalent experience.
- 6+ years managing integrations between Marketo and other systems, including via webhooks, REST API, and other programmatic interfaces
- 6+ years experience with Javascript, Python or equivalent scripting language
- 4+ years of relational database experience, including the understanding of basic data concepts such as primary vs. foreign keys, 1 to many vs. many to many, joins, and filters
- 4+ years technology/process improvement experience.
- 4+ years of managing a lead funnel, with a deep understanding of lead lifecycle, standard lead flow processes, and working with Customer Relationship Management (CRM) administrators and Sales Development Representative (SDR) managers and leadership
- 4+ years of involvement with marketing attribution reporting, including a fundamental understanding of methodologies for attributing revenue to marketing efforts
- 4+ years of email deliverability and Internet Protocol (IP) reputation management, including an understanding of Domain Name System (DNS) configuration for Domain-based Message, Authentication, Reporting Conformance (DMARC), Domainkeys Identified Mail (DKIM), and Sender Policy Framework (SPF)
- Effective written, visual, and verbal communication skills: memos, presentations, and flowchart diagramming
- Team player and consensus builder
Marketing Technology IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 16, 2024.
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Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
